
*Edit: week 8 was our Midterm... went well!*
Anyway, class was based on Chapter 10, "Developing and Managing Products". Though I was sad there were no video clips for me to relate to :) But one of the interesting points to me was the different categories of New Products. New products aren't just something new. There are actually 6 different categories that are considered "new products". Including, "additions to existing produce lines" and "lower-price products".
Another point in the chapter that I liked was the Product Life Cycles. There are 4 stages in this cycle. "Introductory Stage", "Growth Stage", "Maturity Stage", and "Decline Stage". Each stage is unique and (at some point) inevitable.
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