March 31st:
Tonight's class covered chapter 14: "Integrated Marketing Communication"This chapter talked a lot about PROMOTION. I always heard the term promotion and thought SALE. But it turns out a promotion is just communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence their opinion or elicit a response. They do this through advertising, public relations, sales protons, and personal selling. We learned when is the best time to use each of these tactics and looked at some good examples in our book.
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