Day 3

Today was a good day; we discussed Chapter 3, "Social Responsibility, Ethics". And we started by watching a clip from JAWS!!! We saw the scene where the chief has closed down the beach (after the first shark death) and the town leaders are pressuring him to open it back up so that the town can take advantage of it's summer-season tour attraction. Basically we discussed their different motivations and applied that to real business. And discussed whose point is most ethical? Is there a right answer? Is it clear?

Deep :) Other sections of the chapter included:

- External Marketing Environment

- Social Factors

- Demographic Factors

- Growing Ethic Markets

- Economic Factors

Day 2

Well that first week was as far as my "anal-ness" went; I'm already a day late for post #2, but what can you do?

Anyway, tonight we covered chapter 1 (which I got 100% on the quiz). Which included:

-The 4 P's of Marketing:

• Product
• Price
• Place
• Promotion

-Marketing Management Philosophies:

• Production Orientation
• Sales Orientation
• Market Orientation
• Societal Marketing Orientation

It's all pretty interesting; market orientation is by far the most popular, and it has the most positive points (in my opinion).

We also read an interesting case study on Netflix, the man who started it, and his amazing success (i 'heart' netflix)!

Day 1

Day 1 of BUS 3500 with Prof. Allen. This is my fourth class with him but I have yet to create my own blog for a class. This should be good. I'm a little anal and I wanted my first official post to be marked with the correct date!

Tonight was mostly a review of the syllabus and a introduction to the class. It will be a good one; and based on the short quiz we took I have a lot to learn!

I'm still not super comfortable commenting in class (I blush like crazy) but I'm glad we get extra credit if we do, it's a good push for me!