Day 2

Well that first week was as far as my "anal-ness" went; I'm already a day late for post #2, but what can you do?

Anyway, tonight we covered chapter 1 (which I got 100% on the quiz). Which included:

-The 4 P's of Marketing:

• Product
• Price
• Place
• Promotion

-Marketing Management Philosophies:

• Production Orientation
• Sales Orientation
• Market Orientation
• Societal Marketing Orientation

It's all pretty interesting; market orientation is by far the most popular, and it has the most positive points (in my opinion).

We also read an interesting case study on Netflix, the man who started it, and his amazing success (i 'heart' netflix)!