Day 3

Today was a good day; we discussed Chapter 3, "Social Responsibility, Ethics". And we started by watching a clip from JAWS!!! We saw the scene where the chief has closed down the beach (after the first shark death) and the town leaders are pressuring him to open it back up so that the town can take advantage of it's summer-season tour attraction. Basically we discussed their different motivations and applied that to real business. And discussed whose point is most ethical? Is there a right answer? Is it clear?

Deep :) Other sections of the chapter included:

- External Marketing Environment

- Social Factors

- Demographic Factors

- Growing Ethic Markets

- Economic Factors