Week 4

This week we discussed chapter 5: Consumer Decision Making Process. I really enjoyed learning about this process because I am usually a terrible decision maker in general! The steps are:

1. Need Recognition

2. Information Search

3. Evaluation of Alternatives

4. Purchase

5. Postpurchase Behavior

This chapter also had a chart that discussed Social Class and Education; or the median household income based on education level. I have seen studies similar to this before, but it's always nice to see when you're in the thick of your college education (and nearing its completion)! It reminds you that this is all worth it... or hopefully so!

We watched a clip from Family Man, which I later put in my queue through my NetFlix account :)