Moving on:
Tonight we watched a scene from "The Breakfast Club" and likened it to market segmentation. This {Market Segmentation} was the main focus of class tonight, and Prof. Allen was, in his own words, "Pounding it into our heads"! So it must be pretty important!
This video shows a random group of high school students in detention. They are all eating their lunch and this video shows that we could easily separate them into segmented groups. We could separate them by gender, clothing preferences, extracurricular activities, and most obvious in this scene, FOOD! Enjoy the clip:
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