We then discussed different types of consumer products (Convenience, Shopping, Specialty, and Unsought). We talked about different product items, lines, mixes and how they inter-relate to each other.
We also talked about Branding and how important that is, and different strategies.
The other learning objectives we discussed were Packaging and Warranties.
We didn't watch a super entertaining video clip tonight (usually my favorite part :) but we did a case study and learned about a really interesting company called Terracycle:
They started out (and kind of specialize) in making "worm poop" or plant and lawn fertilizer. They do really well in this area, but they had several other items that I thought were really interesting. For example: this Christmas Tree Skirt...
(obviously made out of recycled capri sun wrappers)
They also have several children's toys, made completely out of recycled candy wrappers...
So cute!
Anyway, I like to have a few pictures on my blogs... just to keep things interesting! But this was a very interesting chapter in general, and I did pretty well on the corresponding chapter quiz, so that made me like it even more!
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