Class 10:

Chapter 12 "Marketing Channels and Supply Chain Management".

We watched a video on the make-up company...

Sephora was founded in Paris, France but has since moved to New York, and every other main city throughout the United States (including Fashion Place Mall). They sell their own brand of make up and skin care, but they also sell products produced by many other companies. Some of these companies are exclusive to Sephora. This is "exclusive distribution". Where some of the brands they sell (like some Clinique items) can be found in multiple stores are "intensive distribution". The VP of Sales at Sephora like having the exclusive distribution items better. She said it's always better to be able to say you're the only one that offers this.