Tonight we discussed chapter 16: Sales Promotion and Personal Selling.
This chapter was interesting and kind of expanded on definitions we discussed in earlier chapters. - I thought it was interesting that sales promotion is usually targeted at either the ultimate consumer market, or members of the marketing channel (wholesalers and retailers).
-We talked about different tools that are used, such as: coupons and rebates, premiums, frequent buyer programs, contests and sweepstakes, sampling, and more.
-And we read a case study (also discussed in the text) on Ron Popeil "Salesman of the Century". I grew up seeing his info-mercials, but I never realized that he was the inventor and the salesman... genius!
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